There has been much talk through the years on the best way to revitalise the older area of the Pialba business district. I personally believe there’s one fundamental problem that needs addressing. We must have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where the CBD is. It can be hard for businesses to brand themselves on circumstances, intrastate or international level if they write there address down as Pialba, meaning nothing outside the region. The region has spent an incredible number of dollars branding the city as a destination, but there’s no actual area of the city called Hervey Bay, we just officially have the Bay of Hervey Bay.
In the brand new age of technology it is incredibly important to acquire a clear brand out on the market place, because people are now doing most of these research via internet with search engines such as Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to look for a suburb such as Pialba; they recognise the brand name of Hervey Bay, in the same way they’d enter Maryborough or Brisbane.
The issue goes way beyond normal branding, it gets reflected in property magazines& websites that report property values for the different suburbs in around the region, but there’s no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at lots of the state and national newspapers; they bypass Hervey Bay within their maps, even though many towns with far smaller populations are shown just cbd. A number of the evening news weather maps do the same. Go to numerous search engines for travel, such as Google maps, RACQ, and the location of the city differs and you do not get yourself a clear or consistent location of where the CBD is. It doesn’t exist beyond council’s town planning scheme.
As somebody who works within the CBD and does lots of commercial business state wide & interstate, it’s a way to obtain constant confusion and very difficult to obtain accurate statistics to reflect CBD sales, populations, values etc. It can be hard to spell out to anyone interstate that there is no CBD suburb and part of Pialba or Uraween covers the CBD.
I believe it would be a fantastic branding exercise for Hervey Bay to truly have a clear identity for the City Heart. Also with the brand new Fraser Coast Regional Council it could promote two CBD centres. This might be advantageous to business to all or any come under a consistent Brand.No comments